Top 10 Search Engine Optimization Tips - Part 02

META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 4 very important META tags you need to worry about. Meta tags specifying who the author is and what the site is about really isn’t important to the search engines that matter the most (i.e.: Google). The META tags you need to be the most concerned about are:


1. robots

2. content-type

3. description

4. keywords


Sequencing of these tags may be extremely important. I say “may” because SEO is mostly hypothesis due to the changing algorithms of the search engines. Even though the W3C states that tag attributes do not have to be in any particular sequence, I’ve noticed a significant difference when I have the tags and attributes in the order described here. The only deviation from the list above is that the Title tag should come after content-type and before description.

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Top 10 Search Engine Optimization Tips - Part 01

The Top 10 SEO Tips contained in this tutorial were created after years of experimentation with a half a dozen websites, mostly those of my clients who insisted they should be on the first page of the search engine results pages. I hope you find these SEO tips valuable. For an in-depth study of everything I know about search engine optimization, please read my eBook.

SEO Tip #1: Find the Best Keywords

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Therefore you should invest some energy into finding the best keywords. There are several SEO tools available on the Internet to help you find the best keywords. Tip: Don’t be deceived by organizations that require you to register first. The two most popular resources are WordTracker and Yahoo!. Because Yahoo! has a man-made database that truncates plurals, I prefer to use WordTracker (WT).

Below is a screenshot from WT that shows the results you’ll get when doing a query for “putter”. Notice that “golf putters” has the highest search volume with 100 searches in the last 24 hours, yet there are over 100,000 websites to compete against. Using the tool’s Keyword Effectiveness Index (KEI), you’ll be able to see that “custom putter” would have a better chance at higher ranking, since there are only 2,640 competing.

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